In this PETA ad, the element that appeals to logos is the proof that making or wearing a fur coat kills animals like this one. The element that appeals to ethos is that a dead animal is a life lost and that animal was essentially innocent. The element that appeals to pathos is that PETA is a legitimate authority or organization that does a lot of work for animal's rights. The strongest appeal within this ad is ethos because its an innocent, skinned, dead animal. The message of this ad is that making or wearing fur coats equals the skinning and killing of innocent animals. This ad is very effective because the dead/skinned animal is so extreme that it catches attention.
Nice work. This is a really strong ad and it is very effective (whether it's positive or not).
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I agree, this ad along with countless other PETA ads are extremely powerful often to the point to discomforting. The appeal to pathos, as you mentioned, is no doubt the strongest appeal. When i first looked at this ad immediately my emotions were tossed around. Although the ethos seem lacking i find their strategic plan of picking an attractive, dark women plays a role in authority. To men it instantly pulls the eye in and to women it makes them not want to be like her.
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